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Published articles

Brian Aird has had his work on Ethics published in the chapters in the following publications

The Healthcare Management Handbook, 3rd Edition, By Keith Holdaway, Helen Kogan, Institute of Health Services Management.
Published 1998 by Kogan Page.
ISBN 0749425539

The Healthcare Management Handbook
By Keith Holdaway, Helen Kogan, Institute of Health Services Management 
Published 1997 by Kogan Page.
ISBN 074942155X

 

Life Coaching and Executive Coaching

What is coaching?  Coaching is about enabling clients to make decisions that will improve their life.  It is a means by which people can identify and achieve their goals, more quickly and effectively than any other.

Why does anyone need coaching?  Most of us, at some time in our work or personal lives, find that we have lost our way a little, become bogged down in the here and now, unable to clearly see the way forward.  Everyone needs a help from time to time, no matter how effective they have been in the past.  Coaching is effective for all situations, whether in personal life, career, corporate and business life.  It is different to training.  It develops rather than imposes, reflects rather than directs.  Coaching is reactive, flexible and enabling, not prescriptive or instructional.

Coaching can be really valuable for many different reasons, such as:

• To improve business performance
• Reviewing your career direction
• Dealing with a specific work or other life issue
• Managing the consequences of separated families
• To improve parenting skills that benefit both the child and parent
• To build confidence or a desire to ‘get sorted’

Most life coaching and some executive coaching are conducted on the telephone.  For several reasons coaching is just as effective over the telephone as it is face-to-face.  In fact, many clients prefer to work this way.  This makes the process very convenient for both coach and client, and it offers greater flexibility for people with a busy life.  Coaching using the telephone offers other obvious advantages:

• Although we are based in Devon, coaching can be conducted wherever coach and client happen to be - anywhere in the world
• There's no travelling time or cost involved

When we work with clients, we use a structured approach that helps to get people thinking along the right track.  Usually this starts with a stock take of their present position and maybe some diagnostic work to provide good data about current behavioural preferences or personality traits to help chart the way forward.  A coaching session is typically an hour.

We also work with workplace teams, to provide individual and team performance assessment, feedback and developmental coaching.

To find out more about the services we offer, or to book an appointment, call Brian & Caroline Aird on 01392 824710. Alternatively, Email us on: action@twlp.co.uk